Have you ever felt stuck in an area of  your life? Have you ever wished for something exciting, a greater purpose, or just more energy for the good things you’re already doing?

As we've worked with athletes for many years, we’ve seen that endurance sports often provide that catalyst for people to make change in their lives. When you start to see that you can change your life in one area, it’s much easier to transfer that change into other areas.


We really believe that it’s about more than a physical challenge, it’s about taking the first steps to live the life you really want. It’s not about the race, it’s about who you become on the journey to the starting line.

3 steps

 Get inspired to take action


  Connect to resources and community


  Help educate yourself and others


Our Team

Bethany Rutledge

Bethany is a partner in Atlanta Triathlon Club and Energy Lab. She also is a freelance writer, contributing regularly to the training section of Triathlete Magazine, IRONMAN.com, Women’s Running, and Training Peaks. She is currently at work on her upcoming book "The Courage to Tri."

She also serves on the USA Triathlon Southeast Regional Council. Her certifications include USA Triathlon Level 1, ACE Personal Training Certification, USATF Level 1 Clinic, and CPR. A two time Kona IRONMAN World Champs and 70.3 World Champs Qualifier, her personal focus is the Ironman distance. Her favorite training is running with her two vizslas, Sadie, and Bailey.

Kathryn Taylor

Kathryn has spent the last 18 years connecting people to resources and connections to help them make live the life they want to live. Her passion for coaching individuals as a triathlete coach, kettlebell instructor, or swim instructor is born out of a belief that athletics can be a powerful catalyst to change people's lives. She is aUSAT Level 1 Certified Coach and Certified Personal Trainer who specializes in strength training for endurance athletes.

She’s competed in every triathlon distance from Sprint to Ironman and served as head coach for the TriKids Swim program, Open Water Swim Coach for Atlanta Tri Club and Indoor Bike Coach for the Time Warner Fit Nation Program and Energy Lab. She is also a member of the USAT Southeast Regional Council.